ddn – the demographic network
“Update your HR-Management”
Christian Werner, Member of the Board of ddn – The Demographic Network, speaks about the advantages also for foreign employers of being part of the network.
- What are the objectives of the ddn and how does the network function?
The ddn members want to tackle the challenges of demographic change as an opportunity to understand and learn from the best pioneers. It is about to concrete action, and development of practical solutions for businesses and employers. In order to create the demographic change productively, ddn has “10 Golden Rules”. Members are committed to aligning their HR and company policies to these rules.
- What advantages are there of being part of a network preparing for demographic change rather than solely relying on our own expertise?
To summarize it in short:
1. Gain insights: practice-oriented first hand solutions
2. Fit for competition: Demography weatherproof experts
3. Compare yourself: learn from the best of the sectors
- What are the strengths of the network approach over and above traditional management consultancies?
The ddn does not only want to raise awareness but also provide concrete knowledge and with the best practise exchange into action. There is a large focus on the long-term challenges, in particular for small and medium businesses to meet the challenges of demographic change. ddn responds to this with meetings, workshops, working groups, regional networks, cooperation forums, files, books, best-practice exchanges and many other instruments of knowledge transfer.
To sum up, to be prepared for a target-oriented demographic change, ddn offers a highly sustainable kind of collegial consultation based on a learning-, comparison- and innovation process. Every month, more companies make use of it.
In addition, ddn cooperates with the government by creating a state funded platform to work together on solutions by companies itself, while using the swarm intelligence of many pioneer companies. ddn combines the approach of science and industry and has good rapport with politics. And of course ddn is also a broadcaster for demography-active employers who ask the government for changing frameworks or conditions. In this role the network acts as a think tank and part of the demographic strategy of the federal government of Germany in order to give valuable input for political decisions from an employer perspective.
- What plans do international companies have when participating in ddn activities?
They appreciate the significant new ways to sustainability in HR management. It is about long-term company success and enlarge their HR knowledge by meeting and collaborating with colleagues in work groups, exchanging ideas and experiences with national or international peers. They also want to enlarge their knowledge by getting a clear understanding of the next steps. Last but not least ideas can be contributed and questions can be discussed.
- Why should we on no account miss the ddn international conference in Feb 2014?
The international conference aims to keep you up-to-date with the various developments and opportunities of strategic human resource management. It could also enlarge your HR knowledge by meeting and collaborating with colleagues, experts and executives in work groups. Having conversations with a wide spread of knowledge all over the world.
Furthermore we also want you to establish a deepened understanding about the perspectives and next steps in HR management. It is a transition path to change orientated sustainability and fostering active change and sustainable impetus for employers of today & tomorrow.
Please save the date for the 20./21.2.2014. More information will follow.
ddn – the demographic network
How can companies make ideal preparations for ageing workforces? How are other companies dealing with demographic change and how much progress has my company made in comparison? These, and other issues, are the focal points of the work performed by the nationwide demography network, Demographie Netzwerk e.V. (ddn). In the non-profit network of companies for companies, more than 350 companies and institutions, with HR responsibility for around 2 million employees, have come together to play an active role in shaping demographic change.
ddn was set up in March 2006 on the initiative of the German Federal Ministry for Labor and Social Affairs (BMAS) and the “New Quality of Work” initiative (INQA).
Its members comprise companies of all sizes, as well as associations, consultancy forms, academic institutions and municipal authorities. ddn aims to make demographic change a priority. In ten “Golden Rules”, the ddn member companies commit, among other things, to non-discriminatory, age-neutral HR policy, a balanced work- force age structure, holistic health promotion and the transfer of knowledge between generations.
At the core of the network are 11 specialist working/issue groups where new knowledge is gained and existing expertise exchanged in the spirit of partnership. The focus is on issues such as health, work organization, qualifications and further training, as well as leadership and corporate culture. Furthermore, 17 regional ddn networks have been set up to make the results of the working group available to smaller and medium-sized local companies as well.
The philosophy of the ddn members is that exchanging information with other key players can give rise to new, creative ideas. This is why they explicitly see the ddn as an open network which other companies are welcome to join at any time. ddn stands for a common learning, comparative and innovative process that is designed to put companies and institutions in an ideal position to deal with demographic change.
Das Demographie Netzwerk e.V. (ddn)
Telefon: +49(0)231 9071-2846